Website Privacy Policy

This Privacy Policy describes the types of personal information Retina Consultants of America
("RCA" or "we") may collect from you or that you may provide when you visit our websites,
social media pages, and through other interactions by email, surveys or telephone (the
“Service”) and our practices for collecting, using, maintaining, protecting, disclosing, and
processing such personal information. Please read this policy carefully to understand our
policies and practices regarding your personal information and how we will treat it. As used in
this Privacy Policy, “personal information” means information that identifies, relates to, or
describes an identified or identifiable natural person.
This Privacy Policy does not apply to the personal information, including health information, that
we collect in the course of providing treatment services.


Through the Service and by Email and Telephone. We collect and store the following
personal information and use it for typical business purposes (including security and anti-fraud
purposes), as described more specifically below.

  • Personal identifiers: We receive personal identifiers (such as your name,
    phone number, cell phone number, date of birth, e-mail address, mailing
    address, gender, and social media username) and use them to respond to
    your requests, and to communicate with you for appointments, marketing,
    surveys, and informational purposes. We may also collect and use this
    information to respond to feedback, complaints, and to provide information
    about our products and services.
  • Message content: We receive messages you provide through email, by
    phone, or a contact us form on the Service, including in connection with
    customer service requests, appointment requests, surveys, and complaints.
    We use this information to respond to your requests and to improve the
    Service and our service. We may also use this information to post reviews on
    our Service.
  • Appointment or curbside consult information: When you request to make an
    appointment or curbside consult online, the Practice will treat that information
    in accordance with the HIPAA Notice of Privacy Practices made available on
    those web pages and not under this Privacy Policy.
    -Business-related information: We may receive business-related information
    when you refer a patient (such as the name of your practice). We use this
    information to respond to your requests.
  • Geolocation information: We may use some of the information we collect,
    such as IP addresses, to estimate an approximate location of the device you
    are using to access our Service in order to enhance and personalize the
    features and functionality of the Service and service offerings.
  • Survey information: We may receive survey responses that you submit to us.
    We use this information for research and other business purposes.
  • Anonymous or aggregated information: We de-identify or aggregate data we
    receive and may use and disclose it for any business purpose.
  • Inferences. We may draw inferences from the categories of information
    described above. This information may be used so that we can improve
    future user experiences with the Practice and to provide a more personalized

From Referring Physicians. If you use the Service to refer a patient, we may submit
information about your practice and relating to the patient, including personal identifiers (such as
their name, date of birth, phone number, and address), gender, patient insurance number, a
description of the reason for the referral (such as diagnosis and symptoms), and any other
information you may provide. We process the patient information received from referrals in
accordance with the Practice’s HIPAA Notice of Privacy Practices made available on the
Practice web page and not under this Privacy Policy.

Social Media. If you post information on our social media pages, we may use the information
to respond to your post, to promote our business and services, and in the normal course of our
business operations. We may collect personal identifiers, such as your social media username,
and other personal characteristics that you have made publicly available on the social media
website. Note that the third-party operators of social media websites also receive such
information and your posts, and their use of your personal information is governed by their own
privacy policies.

Automatically Through the Service. When you visit our Service, we may collect information
about your use of our Service by automated means. Such means include the use of cookies,
web beacons, web server logs, and other similar technologies.

We may use such first-party technologies to collect personal identifiers (such as your IP
address), information about your device (such as your browser characteristics, device IDs and
characteristics, operating system version, and language preferences) and information
concerning your usage of our Service (including the link you used to reach a given webpage).
For example, we use this information to determine how many users have visited particular
webpages, viewed particular content, or opened messages or alerts, and we may also use such
information to improve the performance of the Service, to improve our marketing activities, and
to enforce our website service terms, prevent malicious conduct, and for anti-fraud and security
In some cases, our third-party partners may process information collected by cookies and
related technologies on our behalf that we permit them to use on the Service. Please see our
Cookie Policy for more details. With respect to any social network pages that we may use,
please see the privacy policies and any cookie policies of the applicable social network
providers as to their automated data collection practices.

As indicated above, we, similar to many other website operators, currently use Google Analytics
to collect and process certain Service usage data. To learn more about Google Analytics and
how to opt out, please see our Cookie Policy

You may be able to change a web browser’s settings to block and delete cookies when you
access the Service through that web browser. However, if you do that, the Service may not work
properly; also, we will still receive basic information (such as last URL visited) when you
navigate to the Service. The Service does not respond to browser do-not-track signals.


To Support Our Business. We may provide third parties with the personal information we
collect (as described above) for our business purposes to assist us in providing products and
services to you, including to put you into contact with a partner or to help us market.

To Provide, Protect, and Improve Our Service and Services. We disclose personal
information as necessary to operate our business, such as with third-party providers, partner
practices, and affiliates in connection with providing services to you. For example, we may
provide your name, telephone and e-mail address information, to our partner practices. We
require that third-party providers use personal information only for that purpose, and we also
require assurances that they will appropriately protect personal information entrusted to them.
We also may access, preserve, and disclose information if we believe that such action is
necessary in our judgment to comply with a legal obligation or to protect and defend our rights
or property, or those of others. For example, we may provide information, including IP address
information, to our service providers to protect the Service, such as for fraud detection

To Comply with the Law and Legal Process. We may access, preserve, and disclose
information concerning you if required to do so by law or if we believe that such action is
necessary in our judgment to comply with a legal obligation.

Other Sharing. We may share information as described under “Information We Collect and
Use” above and for other business purposes as otherwise explained in this Privacy Policy.

Sales, Mergers, and Acquisitions. In the event of a merger, acquisition, financing due
diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of
service to another entity (whether by private sale, through operation of law, as part of a
divestiture plan, or otherwise), we will provide personal information and transaction history
associated with each such business unit to the persons and/or entities assuming control of such
business unit or as otherwise necessary to complete the transaction as permitted by law or


As a general matter, we only keep information for as long as necessary to fulfill the purposes for
which it was collected, as stated in our retention policies, and permitted or required by law, such
as to comply with recordkeeping and other legal obligations. There may also be residual
information that will remain within our backup files, databases, and other records, which will not
be removed or changed, except in accordance with retention policies. The criteria used to
determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide services to you
    (for example, for as long as you are a patient with us or keep using our services) and the
    length of time thereafter during which we may have a legitimate need to reference your
    personal information to address issues that may arise;
  • Whether there is a legal obligation to which we are subject (for example, certain laws
    require us to keep records for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to
    applicable statutes of limitations, litigation or regulatory investigations).


We employ reasonable security measures to secure and protect the information we receive. No
method of electronic transmission or storage is 100% secure.


The Service may contain links to other websites, and other websites may link to the Service.
This Privacy Policy does not apply to personal information that you submit to the websites of our
business partners, partner practices, or any other third-parties or that are collected by them from
you, even if those third-party websites are linked to our Service or listed in our Cookie Policy.
We are not responsible for the privacy practices of such other websites. When you visit another
website – via a link from the Service or otherwise – you should review the privacy policy of that
other website. This Privacy Policy applies solely to information provided or obtained on our


The Service is not intended for use by children under the age of 13. If you are under the age of
13, you may not use our Service. We do not knowingly collect, maintain, or use personal
information from children under 13 years of age. If we believe that any information has been
posted by a child under the age of 13, we will promptly delete that information. Parents may
contact us using the methods set forth below to request that information concerning their child
be removed from our Service.


Customer questions, comments, and feedback are very important to us. If you have questions
about this Privacy Policy please contact us at:
Retina Consultants of America
550 Reserve Street, Suite 330
Southlake, Texas 76092
or by e-mailing us at


Your state may impose specific legal requirements and create privacy rights with respect to
personal information, and we will comply with restrictions and any requests you submit as
required by applicable law.

When you make a request, we may require that you provide information (such as your name,
email address and/or zip code) and follow procedures so that we can verify a request you make
and your jurisdiction before responding to it. The verification steps we take may differ depending
on your jurisdiction and the request you make. We will match the information that you provide in
your request to information we already have on file to verify your identity. If we are able to verify
your request, we will process it. If we cannot verify your request, we may ask you for additional
information to help us verify your request.

We will respond to your request within the time period required by applicable law. However, we
may not always be able to fully comply with your request, and we will notify you in that event
when required.

Certain privacy laws permit consumers to use an authorized agent to make privacy rights
requests. We require the authorized agent to provide us with proof of the consumer’s written
permission (for example, a power of attorney) that shows the authorized agent has the authority
to submit a request for the consumer. An authorized agent must follow the process described
below to make a request, and we will additionally require the authorized agent to verify his/her
own identity and we will confirm the agent’s authority with the consumer about whom the
request was made.

You may have specific rights regarding your personal information. This section describes your
rights and explains how to exercise those rights.

Right to Know and Data Portability Rights
In certain circumstances, you have the right to request that we disclose certain information to
you about our collection and use of your personal information.

Right to Delete
You may have the right to request that we delete the personal information that we collected from
you and retained, subject to certain exceptions.

Right to Correct
You may have the right to request that we correct any inaccurate personal information we may
hold about you. We will use commercially reasonable efforts to correct inaccurate personal
information, taking into account the nature of the personal information and the purpose for our

Right to Appeal
You may have a right to appeal a refusal to take action on a request by contacting us by email at

We will not discriminate against you for exercising any of your rights.

Exercising Rights
You may be able to use the Service to access and update the information that you have
provided to us through your use of the Service or otherwise. If you would like to request access
to such information or that we update, correct, or delete any such information, you may call us
at 972-779-0707, or email us at: We will comply with
requests you submit as required by applicable law.

Sales/Sharing of Personal Information
We do not currently sell personal information for money or other consideration, nor do we share
personal information for cross-context or targeted behavioral advertising. In the preceding 12
months, we used cookies and similar tracking technologies that enabled certain advertising
networks, social media companies, analytics services, and other third-party businesses to
collect and disclose your personal information directly from your browser or device when you
visited or interacted with our Service or otherwise engaged with us online. In some cases, we
may have uploaded certain Identifiers to certain partners for advertising or analytics purposes.
These “sales” or “sharing” of personal information does not presently occur on our Service.


We reserve the right to modify this Privacy Policy. Whenever we decide to change this Privacy
Policy in a material manner, notice of the change will be posted on the Service for a reasonable
period of time or provided to you using other means. Nevertheless, you should review the
Privacy Policy from time to time to be sure you are aware of the most recent version. Please be
assured that we will only use information in accordance with the Privacy Policy in effect at the
time the information was collected, unless we receive your consent.

Effective: [January 31, 2020]

Last updated: [August 21, 2023].

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